B2B Website Relaunch Scope Template
Use this before requesting proposals. Replace every bracketed line with specifics before you share it.
1. Commercial job
The site must change[qualified inquiries / sales cycle / support load / market entry]
Baseline number[current value and source]
Target after 90 days[target value]
Accountable owner[name and role]
2. Audiences and decisions
| Audience | Decision they need to make | Evidence they need |
|---|---|---|
| [Audience 1] | [Decision] | [Proof] |
| [Audience 2] | [Decision] | [Proof] |
3. Scope
Required page types[list]
Languages and markets[list]
Content to migrate[URLs or count]
Integrations[CRM, analytics, consent, jobs, booking]
Accessibility target[WCAG level or legal requirement]
Performance target[LCP, INP, CLS]
4. Ownership
| Decision | Owner | Deadline |
|---|---|---|
| Information architecture | [Name] | [Date] |
| Copy | [Name] | [Date] |
| Design | [Name] | [Date] |
| Launch approval | [Name] | [Date] |
5. Launch acceptance
- Redirects tested against the existing URL inventory.
- Canonicals, hreflang, sitemap and robots rules verified.
- Forms reach the correct owner and record consent.
- Editors can publish without developer help.
- Performance and accessibility targets pass on production-like data.
- Analytics records the agreed commercial action.
6. First 90 days
Week 2 review[owner and measures]
Day 30 correction[owner and measures]
Day 60 correction[owner and measures]
Day 90 decision[keep, change or stop]
Source: Some Tech Work · sometech.work/services/websites