Software as a Service

We support product-driven organizations in building more sustainable, flexible, and user-aligned platforms — from core architecture to experience strategy.

INDUSTRIES

Retail

TECH CONSULTING

Retail Success Starts with Seamless Technology

At Some Tech Work, we help brick-and-mortar retailers, retail SaaS providers, and D2C brands build connected digital systems that improve every part of the customer journey — from discovery to checkout to fulfillment. Whether you’re creating immersive in-store tech or scaling a multi-channel brand online, we deliver intuitive, reliable, and performance-driven solutions.

 

Today’s shoppers expect more — smarter experiences, faster service, and personalization at every touchpoint. We build tech that powers real-time inventory, sharpens operations, and helps you adapt to where your customers are, both online and off.

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SMART SCALING

From Storefront to Backend, We Make Retail Flow

Retail is no longer just about selling — it’s about systems that deliver, data that connects, and experiences that feel effortless. At Some Tech Work, we design and engineer the platforms that help modern retailers stay competitive, delight customers, and optimize every layer of their business — from the register to the supply chain.

SMART SCALING

From Storefront to Backend, We Make Retail Flow

Retail is no longer just about selling — it’s about systems that deliver, data that connects, and experiences that feel effortless. At Some Tech Work, we design and engineer the platforms that help modern retailers stay competitive, delight customers, and optimize every layer of their business — from the register to the supply chain.

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INDUSTRY SHIFTS

The Fast-Moving World of Tech Needs More Than Just Code

SaaS adoption is booming—but it's also becoming increasingly competitive and complex. With more players entering the market, customer expectations are rising fast. Teams face mounting pressure to innovate quickly, maintain platform stability, and deliver exceptional user experiences — all without compromising on quality, performance, or long-term vision.

Do any of these issues sound familiar?

Onboarding feels clunky?

Many users drop off before they even see your core value. Without clear guidance or a frictionless path to activation, your trial-to-paid conversion suffers.

Feature Requests Are Piling Up

You’re building fast, but priorities feel reactive. Teams struggle to balance user needs with business goals — and roadmap clarity suffers as a result.

Slow or Buggy User Experience

Performance bottlenecks, unoptimized frontend code, or patchwork architecture result in a sluggish UI — frustrating users and hurting your NPS.

ABOUT US

Do any of these issues sound familiar?

Retail today moves fast, but outdated systems and disconnected platforms often slow teams down. We work with retailers and commerce operators dealing with these common blockers — and help them turn pain points into growth opportunities
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Inventory visibility is inconsistent or unreliable

Your online and in-store stock don’t sync — causing fulfillment issues, lost sales, or customer frustration.

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In-store tech isn’t integrated with digital tools

Your POS, loyalty systems, and customer data are siloed — preventing a seamless omnichannel experience.

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Managing multiple sales channels is chaotic

From marketplaces to brand.com to physical retail, you’re juggling too many dashboards and workflows.

SCALING CHALLENGES

Why Scaling a SaaS Business Is Harder Than It Looks

From managing user growth to dealing with fragmented codebases and analytics chaos, scaling a SaaS company is more than adding users — it’s about reinforcing the foundation. Product-market fit, infrastructure, UX, and internal team capabilities all influence your ability to grow sustainably.
From managing user growth to dealing with fragmented codebases and analytics chaos, scaling a SaaS company is more than adding users — it’s about reinforcing the foundation. Product-market fit, infrastructure, UX, and internal team capabilities all influence your ability to grow sustainably.
SCALING CHALLENGES

Why Scaling a SaaS Business Is Harder Than It Looks

Our Capabilites

[01]
POS Integration & Customization

POS Integration & Customization

Build or extend retail POS systems that sync seamlessly with online platforms.

[02]
Real-Time Inventory Management

Real-Time Inventory Management

Track, allocate, and forecast stock across stores, warehouses, and channels.

[03]
Loyalty Programs & Customer Profiles

Loyalty Programs & Customer Profiles

Reward returning customers with data-driven personalization and perks.

[04]
Staff Tools & Retailer Dashboards

Staff Tools & Retailer Dashboards

Equip employees with intuitive tools for sales, fulfillment & analytics.

[05]
Multi-Channel Syncing & OMS Integration

Multi-Channel Syncing & OMS Integration

Unify sales across Shopify, Amazon, physical stores, and more.

[06]
In-Store Kiosks & Mobile Retail Apps

In-Store Kiosks & Mobile Retail Apps

Enhance the in-store journey with guided shopping and product discovery.

[07]
Retail Analytics & Business Intelligence

Retail Analytics & Business Intelligence

Turn transactions into insights — from store traffic to AOV and repeat rates.

58+

Realized Projects

38

Awesome Clients

20+

Ongoing Projects

10+

Trusted Partners

WHAT WE DO

Retail Solutions That Connect Frontlines to Back Office

We design tech that bridges the physical and digital — creating unified customer experiences and operational efficiency. From custom point-of-sale solutions to integrated loyalty and inventory systems, we bring structure and innovation to modern retail.

 

Our focus areas are Omnichannel retail platform development, POS system integration & custom features, Storefront and kiosk application development, Inventory & supply chain management tools, customer loyalty programs and CRM, etc.

WHAT WE DO

Retail Solutions That Connect Frontlines to Back Office

We design tech that bridges the physical and digital — creating unified customer experiences and operational efficiency. From custom point-of-sale solutions to integrated loyalty and inventory systems, we bring structure and innovation to modern retail.

 

Our focus areas are Omnichannel retail platform development, POS system integration & custom features, Storefront and kiosk application development, Inventory & supply chain management tools, customer loyalty programs and CRM, etc.

WHY CHOOSE US

Built for the Realities of Retail

At Some Tech Work, we blend practical problem-solving with modern engineering. Whether you’re launching your first flagship or managing dozens of retail locations, we help you stay agile and competitive — without overcomplicating the stack.

 

Why teams trust us:
1. Experience with global retailers, D2C brands & SaaS platforms

2. Smart integrations across POS, ERP, ecommerce & logistics

3. UX-first approach for both shoppers and store teams

4. Fast project delivery & scalable architecture

NETWORK

Enabling Growth Across the Retail Landscape

We collaborate with a range of retail businesses — from fast-growing D2C labels to legacy retail networks going digital. Whether it’s in-store innovation or full-scale backend automation, we provide the tech foundation retailers need to move forward with clarity and confidence.

 

We work with

1. D2C brands expanding online & offline

2. Apparel, lifestyle & consumer electronics retailers

3. Boutique & multi-location retail chains

4. Retail SaaS & commerce enablement platforms

5. Inventory & logistics teams streamlining fulfillment

6. CX, loyalty & omnichannel marketing teams

NETWORK

Enabling Growth Across the Retail Landscape

We collaborate with a range of retail businesses — from fast-growing D2C labels to legacy retail networks going digital. Whether it’s in-store innovation or full-scale backend automation, we provide the tech foundation retailers need to move forward with clarity and confidence.

 

We work with

1. D2C brands expanding online & offline

2. Apparel, lifestyle & consumer electronics retailers

3. Boutique & multi-location retail chains

4. Retail SaaS & commerce enablement platforms

5. Inventory & logistics teams streamlining fulfillment

6. CX, loyalty & omnichannel marketing teams

A few ways we’ve delivered tangible impact.

Some Tech Work helped us rethink our guest experience platform from the ground up. Their team was quick to understand the nuances of our operations and delivered a solution that made both our staff workflows and customer touchpoints smoother.

– Rishabh Mehra, Director of Digital Innovation, Kaveri Hotels

From website optimization to backend booking integration, the work STW delivered brought noticeable efficiency and better guest engagement. They’re not just developers—they understand the business of hospitality.

– Anna Schuster, Head of Marketing, AlpenReisen AG

THE TEAM

Meet the drawhistory team on the front lines.

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Anne Reid

HR Specialist
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Steve Parker

Finance Expert
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Mary Fox

Strategist
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Mark Hagne

QA Analyst
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Paul Goto

Manager
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Diane Miller

Business Manager
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Toby Young

Legal Officer
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Laura Dern

President

Laura Dern

President

Let’s plan your next digital move – together.

…partner with our expert consultants to uncover the smartest path for your brand. In a free strategy session, we’ll explore how to boost visibility, streamline operations, and turn your ideas into results that matter.

What can you expect?

✔ A personalized consultation to assess your current digital presence and uncover growth opportunities.

✔ Expert recommendations across websites, marketing, and smart tech solutions tailored to your goals.

✔ Clear, actionable next steps that help you simplify operations and maximize ROI.

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