What the session covered.
A website audit that does not connect to conversion is just a list of observations.
At WordCamp Valencia 2022, Vineet presented a combined framework for auditing websites across UX, design, performance, and security, with conversion outcomes as the central measure of success.
The session gave practitioners a structured methodology for identifying friction, prioritising fixes by business impact, and communicating findings in terms that get implementation approved.
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What this talk established.
Topics this talk connects to.
Vineet Talwar
Vineet has been working with WordPress since 2012 and speaking at WordCamps since 2016. He founded Some Tech Work to bring execution-led tech consulting to European companies, covering WordPress engineering, website performance, UX, and technical strategy. His talks draw directly from decisions made on client projects, not from theoretical frameworks.
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