WordCamp Verona 2025

Making Websites User-Friendly, Not Machine-Friendly

Speaker at WordCamp Verona 2025, Verona, Italy.

Engineering delivery session
RoleSpeaker
DateNovember 2025
LocationVerona, Italy
Topics
UXWordPressPerformance
About this talk

What the session covered.

Many websites are optimised for crawlers, audit scores, and technical metrics, but not for the people who actually use them.

At WordCamp Verona 2025, Vineet examined the gap between machine-readable performance and genuine human usability, and made the case for centring real user behaviour in every technical and design decision.

The session covered the overlap between UX quality, accessibility, and performance, and why chasing benchmark scores often works against the user.

Recording

Watch the talk.

Key takeaways

What this talk established.

A site that scores well in Lighthouse can still be difficult for real users to navigate.
Machine-friendly optimisation and user-friendly design frequently contradict each other.
Accessibility and usability are the same investment seen from different regulatory angles.
Benchmark scores are a proxy for user experience, not a substitute for it.
The most impactful UX improvements often require no code changes, only content and layout decisions.
Our founder

Vineet Talwar

Vineet has been working with WordPress since 2012 and speaking at WordCamps since 2016. He founded Some Tech Work to bring execution-led tech consulting to European companies, covering WordPress engineering, website performance, UX, and technical strategy. His talks draw directly from decisions made on client projects, not from theoretical frameworks.

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