What the session covered.
Most websites are built on assumptions about what users want, not evidence.
At WordCamp Vršac 2025, Vineet challenged the practice of designing by intuition and presented a framework for replacing guesswork with behavioural data.
The session covered how to read analytics, interpret heatmaps and session recordings, run lightweight user tests, and translate those findings into UX and content decisions that move real metrics.
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What this talk established.
Topics this talk connects to.
Vineet Talwar
Vineet has been working with WordPress since 2012 and speaking at WordCamps since 2016. He founded Some Tech Work to bring execution-led tech consulting to European companies, covering WordPress engineering, website performance, UX, and technical strategy. His talks draw directly from decisions made on client projects, not from theoretical frameworks.
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