Website investment
What a website relaunch costs in Germany
Concrete price ranges for B2B website and WordPress relaunches by scope tier. What drives the number up, what brings it down, and how to budget yours.
TL;DR
- A small brochure site relaunch (5 to 10 pages, WordPress, no custom logic) costs €8,000 to €18,000 in Germany. This is the floor for professional work from a reputable partner.
- A mid-tier B2B site (20 to 40 pages, custom design system, one integration, blog or case study module) runs €18,000 to €45,000.
- A large multilingual B2B site with custom architecture, multiple integrations, accessibility compliance (EAA/BITV), and performance guarantees costs €45,000 to €80,000 or above.
- The biggest cost driver is not page count. It is how much of the design is truly custom versus adapted from an existing system, and how many technical integrations the site needs.
- See how we scope and price B2B website relaunches including discovery, UX design, build, and post-launch support.
What you are actually paying for
Page count is a poor proxy for cost. <em>Complexity</em> is what drives the number.
When agencies give a price for a website relaunch, they are quoting design, development, content migration, testing, and project management as a bundle. The number that moves the quote most is not how many pages the site has. It is how much original design work is needed, whether the build involves custom components or adapts existing ones, and how many systems the site must talk to (CRM, HubSpot, cookie consent, analytics, live chat, job board, booking tool).
**WordPress sites are not automatically cheaper than headless builds.** A heavily customised WordPress theme with bespoke block patterns, custom post types, and ACF fields can cost as much as a Next.js site. What makes a WordPress build cheaper is using a well-supported starter theme and building within it, not around it. An agency that quotes a low number for WordPress is often quoting a theme install, not a relaunch.
Content is routinely the most underestimated cost item. Copywriting for 30 pages of B2B messaging, including restructuring the sitemap and writing for both humans and AI search, typically adds €4,000 to €12,000 on top of the build cost. Clients who bring final copy to the project save more than anything else.
Cost by scope tier
Typical price ranges for B2B website relaunches in Germany, 2026.
| Scope tier | Typical price range | Timeline | What is included | Best fit |
|---|---|---|---|---|
| Small brochure site | €8,000 to €18,000 | 6 to 10 weeks | Discovery, adapted design, WordPress build, up to 10 pages, basic SEO setup, mobile QA | Service businesses, consultancies, local SMEs wanting a clean professional site |
| Mid-tier B2B site | €18,000 to €45,000 | 10 to 16 weeks | Custom design system, 20 to 40 pages, one or two integrations (CRM/HubSpot), case study or blog module, performance QA | B2B companies with a sales process that needs the site to generate and qualify leads |
| Large multilingual B2B site | €45,000 to €80,000 | 16 to 28 weeks | Custom architecture, accessibility compliance (EAA/BITV/WCAG 2.1 AA), multilingual routing, three-plus integrations, headless CMS, performance SLA | Mid-market B2B with multiple markets, product-led growth, or compliance requirements |
| Platform-grade web presence | €80,000 and above | 6 months+ | Full product design system, authenticated sections, API-driven content, enterprise integrations, A/B testing, advanced analytics | Companies where the website is a product, not a brochure |
What moves the price
Four factors that raise or lower a relaunch quote.
01
Custom design vs adapted system
Designing from scratch (original typography, component library, spacing system, dark mode, motion) takes two to four times longer than adapting an existing design system to brand. The difference between a site that costs €12,000 and one that costs €40,000 is often whether the design was originated or adapted. Clients with a clear, well-documented brand identity pay less for design.
02
Number and depth of integrations
Each integration (HubSpot, Salesforce, live chat, job board API, cookie consent platform, analytics stack) adds scoping, build, and testing time. A site with zero integrations might take eight weeks. The same site with four integrations takes fourteen. If you are on the fence about an integration, ask for a phased quote: site first, integrations in month three.
03
Accessibility and compliance requirements
The European Accessibility Act (EAA) comes into full force for most B2B sites in June 2025. BITV 2.0 and WCAG 2.1 AA compliance adds testing, remediation, and documentation work. For a site that was not built with accessibility in mind, retrofitting costs €3,000 to €8,000 on top of the build. Building it in from the start costs less than fixing it later.
04
Post-launch support model
A relaunch is not done at go-live. The first 90 days typically need content updates, analytics tuning, speed optimisation, and at least one round of conversion testing. Partners who include a 90-day support window in the relaunch price are more expensive upfront but cheaper overall than paying incident rates for each fix. Ask what is included after launch before you sign.
Common questions
What buyers ask when scoping a website relaunch in Germany.
How much does a website relaunch cost in Germany?
For a professional B2B relaunch in Germany, budget €8,000 to €18,000 for a small brochure site, €18,000 to €45,000 for a mid-tier B2B site with custom design and integrations, and €45,000 to €80,000 for a large multilingual or compliance-heavy site. These are project prices, excluding VAT and ongoing maintenance. Significantly lower quotes (under €5,000) usually indicate a theme install rather than a custom relaunch.
How much does a WordPress relaunch cost?
A WordPress relaunch costs the same as any other B2B relaunch at comparable scope: €8,000 to €45,000 depending on how much original design work is required and how many integrations the site needs. WordPress is not automatically cheaper than a headless or Next.js build. The platform choice affects maintenance cost and content editing experience, not primarily the build price.
What is the cheapest way to relaunch a B2B website?
Bring final copy to the project. Copy is the most underestimated budget item: professionally written content for 20 pages adds €4,000 to €8,000 to a project. The second biggest lever is reducing integration scope: launch with the core site first and add integrations in a second phase. Third, use an adapted design system rather than a fully origined one.
How long does a website relaunch take in Germany?
A small brochure site relaunch takes six to ten weeks from brief to go-live. A mid-tier B2B site takes ten to sixteen weeks. A large multilingual or compliance-heavy build takes sixteen to twenty-eight weeks. The most common delay is client-side: late content delivery, feedback delays, and late changes to the page structure after build has started.
Does a website relaunch include SEO?
Basic SEO setup (meta titles, canonical URLs, sitemap, redirect mapping from old URLs) should be included in any professional relaunch. Full SEO strategy, keyword research, and content creation are usually quoted separately. Ask specifically what is and is not included in the SEO line of the quote, because agencies use the term inconsistently.
What ongoing costs should I budget after the relaunch?
Budget €500 to €2,000 per month for hosting, maintenance, plugin or dependency updates, security monitoring, and minor content changes. A full maintenance plan from a professional partner typically runs €800 to €1,500 per month. Larger sites with active content programmes and multiple integrations can run higher. See our website maintenance pricing for a detailed breakdown.
How we scope this at SomeTech.work
We scope website relaunches in a <em>paid discovery</em> before we commit to a build price.
Our website relaunch projects start with a structured discovery: sitemap audit, stakeholder interviews, competitive review, and a defined content structure. **The discovery costs €3,500 to €6,000 and produces a scoping document, wireframe set, and a fixed-price build proposal.** Clients who skip discovery almost always face scope creep after the build has started.
We build on Next.js (static export for speed and security) with headless CMS where the editorial team needs content control, and on WordPress where the client is already running WP and the content team needs familiarity. We include 90 days of post-launch support in every relaunch. See how we approach website relaunches and B2B web design and what a scope call looks like.
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