What is an AI chatbot for a website?
An AI chatbot for a website is a monitored assistant that answers visitor questions from approved site content, captures useful context, and routes the conversation to a person when the answer needs judgement. It should support the contact path, not replace it.
Can a chatbot be trained on our website content?
Yes. We ground the assistant in your pages, FAQs, documents, pricing rules, and approved answers. It should answer from that source set and say when it does not know, instead of inventing pricing, features, or policy.
How does the chatbot generate leads?
It asks the qualification questions your sales team needs before the visitor leaves: what they need, how urgent it is, which market or product applies, and how to reply. Then it passes the lead to your CRM, inbox, booking link, or helpdesk with the conversation context attached.
Can the chatbot hand off to a human support person?
Yes. The handoff is designed first: which topics go to support, which go to sales, what happens outside office hours, and what the visitor sees when no live person is staffed. A clean booked call or routed email is better than pretending live chat exists all night.
Is an AI chatbot GDPR-compliant for a German or EU website?
It can be, but compliance depends on the setup. We document where the model runs, what transcript data is stored, how long it is kept, which processors are involved, and whether consent is needed before the chat loads.
When should we not add a chatbot?
Do not add one if the site has low relevant traffic, unclear pages, no owner for escalations, or questions that mostly need human judgement. In those cases, a clearer contact page and better forms usually beat a bot.
How do we measure whether the chatbot works?
Measure qualified leads captured, booked calls, human handoff rate, unresolved questions, repeat support volume, and transcript themes that become site fixes. If those numbers are not visible, the chatbot is a widget, not an operating system for conversations.