Music-teacher marketplace , four countries, full funnel.
Tech consultancy and development for Home Music Teachers across Germany, Austria, Switzerland, and the Netherlands. Four market launches, conversion optimization across the teacher acquisition funnel, paid ads driving to Typeform, a chatbot for student lead qualification, and CRM integration.
One team. Four markets, full stack.
Home Music Teachers connects students with independent music teachers across European markets. The .de site launched first; we joined to manage it and develop it further. Over time the engagement expanded to include three additional market launches, .at, .ch, and .nl, each with their own localisation requirements and editorial structures.
The .nl launch introduced a bilingual requirement: Dutch and English content from a single WordPress installation. The technical challenge was building a language layer the content team could operate without raising a support ticket every time they needed to add or edit content in either language.
In parallel, we built the full acquisition and onboarding stack: paid ads driving to a Typeform teacher signup flow, conversion optimization across landing pages and forms, a chatbot to qualify prospective student leads before routing to a human, and CRM connectivity across both flows.
Four-country network from one codebase
Home Music Teachers operates a teacher marketplace across Germany, Austria, Switzerland, and the Netherlands. Rather than running four independent sites, the network shares a common WordPress codebase with market-specific themes, content structures, and localisation layers, keeping development overhead low as the network expands.
Paid ads to Typeform: the teacher acquisition funnel
Teacher supply is the growth constraint in a marketplace. We built and managed the paid acquisition funnel: ads driving directly to a Typeform teacher signup flow, with conversion optimization across every step from ad landing page to form completion. Analytics instrumented before running any paid spend so cost per qualified teacher application was measurable from day one.
CRO: forms, landing pages, and funnel diagnosis
Conversion work ran across both the teacher acquisition funnel and the student side. Heatmap and session analysis identified drop-off points in the signup and contact flows. Form field reduction, CTA copy, and page structure changes were tested and validated against qualified lead outcomes, not page views.
Chatbot & CRM. the full onboarding stack
A chatbot handles lead qualification for prospective students before routing to a human. Typeform-based teacher onboarding captures teacher profiles, runs qualification logic, and syncs directly to the CMS. Both flows connect to the client CRM, giving the team a single source of qualified lead data across the network.
Full scope. All markets.
Home Music Teachers · 2024 – present
home-music-teachers.de · .at · .ch · .nl (Dutch + English)
Context and adjacent work.
This engagement spans our EdTech industry, WordPress agency capability, and
AI & Automations service.
Conversion optimization and paid acquisition work spans our Conversion Improvements service, conversion optimization pillar.
Bring the operational risk.You get a clear diagnosis and a concrete next step.
We are the right fit if you want a team that pushes back when it matters.
Company evidenceon the site.
Engagements with commercial outcomes on Work. Team bios and operating model on About. Nothing to download. Review it before you commit to a call. Open to review. Commit when ready.