Should your WordPress site have an AI chatbot?
When a chatbot earns its keep, GDPR-safe and EU-hosted options, how to capture and qualify leads, and when to hand off to a human.
Insights
Insights
Straight answers on hiring consultants, AI automation, website relaunches, and technical operations. Written for people who own the outcome.
Structured data for search and AI answers
What schema does and does not do, the supported types that matter, a practical validation checklist, and how to measure visibility.
The form and checkout leaks costing you leads
A conversion-leak audit you can run this week: fields, error UX, mobile, trust signals, checkout steps, and the analytics that find the drop-off.
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