WordPress pricing
What a WordPress website costs in Germany
Concrete price ranges for professional WordPress websites in Germany in 2026. What drives the number up, what brings it down, and how to scope your project.
TL;DR
- A basic WordPress brochure site (5 to 10 pages, theme-based design, no custom logic) costs €5,000 to €15,000 from a professional agency in Germany.
- A mid-tier B2B WordPress site (20 to 40 pages, custom design system, one integration, blog or case study module) runs €15,000 to €40,000.
- A complex multilingual B2B WordPress site with custom architecture, multiple integrations, WooCommerce, and accessibility compliance costs €40,000 to €80,000 or above.
- The biggest cost driver is not page count. It is how much of the design is truly custom versus adapted from an existing starter theme, and how many systems the site must connect to.
- WordPress is not automatically cheaper than headless builds. A heavily customised WordPress theme with bespoke blocks and ACF fields can cost as much as a Next.js site.
What you are actually paying for
Page count is a poor proxy for cost. Complexity is what drives the number.
When an agency quotes a price for a WordPress website, they are bundling design, development, content migration or creation, testing, and project management. The number that moves the quote most is not how many pages the site has. It is how much original design work is needed, whether the build uses a proven starter theme or starts from scratch, and how many systems the site must talk to (CRM, HubSpot, cookie consent, analytics, live chat, booking tool).
A WordPress site built on a well-supported starter theme with adapted (not custom) design is genuinely faster and cheaper to deliver. The trade-off is visual differentiation: you get a stable, maintainable site that looks professional but not unique. If brand distinction matters, budget for custom design on top of the starter theme.
Content creation is routinely the most underestimated cost item. Copywriting for 30 pages of B2B messaging, including restructuring the sitemap and writing for both humans and AI search, typically adds €3,000 to €10,000 on top of the build cost. Clients who bring final copy to the project save more than anything else.
WordPress is not automatically cheaper than headless builds. A heavily customised WordPress theme with bespoke blocks and ACF fields can cost as much as a Next.js site.
Cost by project type
Typical price ranges for professional WordPress websites in Germany, 2026.
| Project type | Price range | Timeline | What is included | Best fit |
|---|---|---|---|---|
| Basic brochure site | €5,000 to €15,000 | 4 to 8 weeks | 5 to 10 pages, theme-based design adapted to brand, contact form, basic SEO setup, mobile responsive, cookie consent | Startups and small businesses needing a professional presence without custom logic |
| Mid-tier B2B site | €15,000 to €40,000 | 8 to 16 weeks | 20 to 40 pages, custom design system, one CRM or marketing integration, blog or case study module, performance optimisation, basic accessibility | B2B companies where the site is a primary lead generation channel |
| Complex B2B / WooCommerce | €40,000 to €80,000 | 16 to 24 weeks | Multilingual, custom block patterns, multiple integrations, WooCommerce or booking system, accessibility compliance (EAA/BITV), performance guarantees, post-launch support | Companies where site downtime or missed leads have direct revenue impact |
| Enterprise / regulated | €80,000+ | 24+ weeks | Custom WordPress architecture, headless or hybrid setup, compliance documentation, SLA-backed maintenance, dedicated project manager | Healthcare, financial services, multi-site installations with strict compliance requirements |
At a glance
- 5k–15k€
- Basic brochure site: 5 to 10 pages, theme-based, professional agency.
- 15k–40k€
- Mid-tier B2B: 20 to 40 pages, custom design, one integration.
- 40k–80k€
- Complex B2B: multilingual, WooCommerce, multiple integrations.
What raises the price
Four factors that push a WordPress quote above the base rate.
01
Custom design versus theme adaptation
Using a well-supported starter theme (GeneratePress, Kadence, Blocksy) and adapting it to your brand is faster and cheaper than designing from scratch. Custom block patterns, bespoke layouts, and original visual systems add design and development time. If brand distinction matters, budget for custom design. If professional consistency matters more, a adapted starter theme is the right trade-off.
02
Integrations and third-party systems
Every system the site must talk to adds scope: CRM (HubSpot, Salesforce), marketing automation, cookie consent, analytics, live chat, booking tools, job boards, payment processing. A single HubSpot integration is straightforward. Five integrations with bidirectional data flow change the project significantly. List every system before getting quotes so every agency scopes the same work.
03
Content creation and migration
Copywriting for 30 pages of B2B messaging typically adds €3,000 to €10,000. Content migration from an existing WordPress site (rewriting, restructuring, redirect mapping) adds €2,000 to €6,000. Clients who bring final copy to the project save more than on any other single decision. If you need help with content strategy, that is a separate engagement.
04
Compliance and accessibility
If your site must meet EAA/BITV 2025 accessibility standards (required for most B2B digital products sold to consumers in Germany from June 2025), budget for accessibility-aware design, development, and testing. This adds 15 to 25 percent to the build cost but prevents expensive retrofits later. If you are not sure whether accessibility applies to you, read our EAA compliance guide.
Common questions
What clients ask before starting a WordPress project.
How much does a WordPress website cost in Germany?
A basic WordPress brochure site costs €5,000 to €15,000. A mid-tier B2B site with 20 to 40 pages, custom design, and one integration runs €15,000 to €40,000. A complex multilingual site with WooCommerce, multiple integrations, and accessibility compliance costs €40,000 to €80,000 or above. The biggest cost driver is custom design complexity and the number of third-party integrations.
Is WordPress cheaper than a custom build or headless CMS?
WordPress can be cheaper when the project uses a well-supported starter theme and adapted design. A heavily customised WordPress theme with bespoke block patterns, custom post types, and ACF fields can cost as much as a Next.js or headless build. The real savings come from the ecosystem: thousands of plugins, a mature editor, and a large pool of developers. If you need unique visual differentiation or complex data flows, a headless build may be more appropriate despite the higher initial cost.
How long does a WordPress website take to build?
A basic brochure site takes 4 to 8 weeks. A mid-tier B2B site takes 8 to 16 weeks. A complex multilingual or WooCommerce site takes 16 to 24 weeks. The biggest timeline risk is content: projects stall when copywriting and page content are not ready when the build starts. Bring final copy or a content plan to the kick-off.
What ongoing costs should I budget for after launch?
Hosting costs €20 to €200 per month depending on traffic and infrastructure. Professional maintenance (updates, security, backups, monitoring) costs €300 to €1,500 per month. Content changes beyond the maintenance allowance are billed at €120 to €200 per hour. Read our WordPress maintenance cost guide for full details.
Should I use a page builder like Elementor or Divi?
Page builders are faster to set up but create long-term lock-in. The site becomes dependent on the plugin for every visual change, and switching away means rebuilding every page. For B2B sites that need long-term maintainability, block-based themes with custom block patterns are a better investment. If you already use a page builder, factor in the migration cost when budgeting a relaunch.
How we approach WordPress projects
Our WordPress builds use block-based architecture with a proven starter theme.
Every WordPress project we deliver uses a block-based starter theme (GeneratePress or Kadence), custom block patterns for repeatable layouts, and ACF for structured content where needed. We do not use page builders. This means your site stays maintainable, fast, and free from plugin lock-in. See the full scope of our WordPress development service.
Before we quote, we run a discovery session to map your content, integrations, and compliance requirements. Run the website maintenance checklist to understand what ongoing operations look like before you commit to a platform.
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